Apple Says UK App Store Proposal Would Amount to Price Regulation

Apple has argued that a proposed UK regulatory plan for the App Store would effectively impose price regulation on its business

July 29, 2026
Apple Says UK App Store Proposal Would Amount to Price Regulation

Apple has opposed a proposed regulatory framework for the UK App Store, calling it price regulation by the state.

The company made the comments as UK authorities continue their work on new rules for the digital app economy, meant to promote competition in the market.

Apple argues that the proposed framework would limit its ability to set prices for App Store services.

The discussion revolves around the dominance of big tech platforms.

Regulators in the UK and other major markets have been reviewing whether the big tech companies allow enough competition in the market for apps and digital services.

The discussions involve proposed changes to let developers sell more apps and payment methods, while giving consumers more choice.

Apple argues that the App Store offers significant value to developers.

The company posits that it helps connect them to a large customer base while offering security, fraud prevention, privacy, software review, and distribution services.

Apple maintains that its value proposition requires compensation, which is why it sets prices for its services.

On the other hand, the UK’s competition authorities are pushing to loosen the control of big tech companies.

The proposals aim to promote competition and ensure that the market offers a variety of options for consumers.

The discussion around the competition issues in the app store economy focuses on payment methods.

Many developers have complained that Apple’s commission policy and its requirement that payments go through its system suppress competition.

Some developers argue that competition would benefit consumers by lowering prices and opening up more options.

Apple also argues that the proposed changes to the App Store go beyond promoting competition.

The company’s argument is that the suggested changes to its revenue model are tantamount to direct price regulation by the state.

Apple services have become an important source of income for the company.

Revenue from services such as the App Store, subscriptions, cloud storage, and other digital offerings has become one of Apple’s largest sources of income.

The service’s competition with other app stores puts its dominance in jeopardy, making the changes by the UK Competition and Markets Authority (CMA) noteworthy.

The UK is not the first country to take action against tech companies and their allegedly anti-competitive practices.

Recent competition law changes and proposals are taking place in the EU, the US, Japan, South Korea, and several other jurisdictions.

At the same time, tech companies and other stakeholders are voicing out their opinions on the matter.

While many developers are pushing for lower prices or alternative payment methods, platform owners such as Apple are countering that their involvement is necessary for security and privacy reasons.

Industry analysts are expecting competition authorities to focus on major digital platforms.

For the time being, the scrutiny of the App Store and other digital markets will continue to shape the tech industry. How competition watchdogs across the world respond to the issues raised will have significant implications for the global digital economy. The opposition by Apple to the proposals by the UK CMA highlights the potential issues for the company’s revenue from the App Store. While some see the proposed changes as a way to promote competition and lower prices for consumers, others view them as price regulation by the state.