Xiaomi just announced the SkyNomad SUV series. As the third model, Xiaomi setfoot in electric vehicle segment and carried to wheel the SkyNomad SUV series.
The new series of SUVs intends to satisfy a more "real" user, with particular attention to the space of the passenger cabin and to the possibility to modify the interior arrangement. The new vehicles are customizable, according to Xiaomi: family, multi-user or long-distance transportation.
The launch signals another milestone in the company's expanding automotive aspirations.
Having entrenched itself as one of the world’s largest consumer electronics manufacturers, Xiaomi has shifted its focus to electric vehicles, aiming to tap into the company's proficiency with software, connectivity and intelligent appliances to rival traditional car makers.
The SkyNomad series also stands out for the level of flexibility offered.
Its reconfigurable interior is designed for various uses, from daily commuting and family travelling to shopping and business use and servicing outdoors. Fold-down seats and flexible cabin arrangements enable owners to meet the needs of either passengers or payload.
Smart tech stays firmly on track for XIAOMI cars as well.
Within the new SUVs we could expect to see state of the art infotainment systems, intelligent voice controls, software updates over the air, driver assistance systems and integration with the rest of Xiaomi's ecosystem of mobiles, tablets, wearables and connected home appliances.
The electric vehicle arena in China is among the fiercest in the world.
Domestic producers are launching new version at a quick pace, offering highly-advanced software, self-driving capability and high-end interior at heavily competitive prices.
The cabin experience is becoming an important consideration for the consumer.
Not only is the performance and range of the battery becoming more important, but customers’ interest in high levels of in-car comfort, digital connectivity, flexible seating and entertainment functions has grown apace. This has prompted car manufacturers to reconfigure vehicle interiors to create multi-use lounges and offices.
The SkyNomad series typifies this broader phenomenon.
More than just standard auto specs, it is also positioning the SUVs as future-ready smart mobility solutions that will fit into various lifestyle needs through seamless software/mobile technology-enabled operation and take on the form of reconfigurable interior block.
According to industry analysts, consumer electronics background might become a competitive advantage for Xiaomi.
The company's experience with user interface development, software development, and smart device interfaces may help market the vehicles in a crowded world of electric vehicles.
Meanwhile, Xiaomi is also under intense pressure from both local Chinese electric vehicle ( EVs ) heavyweights and international car makers investing heavily on the electrification and intelligent vehicle technologies.
Ultimately, production capacity, quality of vehicles, after-sales, and software development will also determine if innovative features lead to sales.
The introduction of the new series of SkyNomad SUV shows Xiaomi's ambition to target the wider smart mobility industry, following on from the company's enterprise foray into smartphones and consumer electronics. Leveraging its strengths in connected digital devices, the fusion of flexible, roomy interiors and smart digital advances is designed to appeal to changing consumer needs while bolstering its standing in the burgeoning electric vehicle market.