George Kamel is using YouTube and TikTok to share personal finance ideas with more people.
Kamel is a co host of The Ramsey Show. He works with Dave Ramsey and other hosts at the Ramsey Network.
Kamel says people can find money advice in many places today. His goal is to make that advice more real and interesting through video.
His team uses a video first plan. The videos are made to work well on both video and audio platforms.
Kamel also uses street interviews to talk with real people about money. His team has asked people about car payments and travel costs. These talks can show how people make money choices in real life.
Reaction videos are another part of his work. Kamel may watch TikTok videos about money and share his real reaction. He believes this can be more interesting than simply giving a long talk about money.
Kamel says people want real moments. They can get basic facts from many sources. But real stories and honest reactions can make the message easier to understand.
Finding his own style has also been important. Kamel says he is still working on his voice as a creator. He has used old transcripts and AI tools to help study his speaking style.
His book, Breaking Free from Broke also helped him shape his voice. He says writing the book helped him understand how he wants his content to sound.
Kamel plans to keep trying new ideas and tools. He wants to use different platforms to reach people who may not connect with other Ramsey Network hosts.
His work shows how personal finance content is changing online. Real people, short videos and honest reactions are becoming useful ways to share money lessons.