Food Industry uses influencers to respond to growing MAHA movement

The US food Industry is using social media influencers to respond to the growing Make America Healthy Again (MAHA) movement. The campaign is called Growing a Healthier America (GAHA). It was created by the Center for Food Integrity with support from food and farming groups.

The campaign focuses on food and farming topics that have become popular in the MAHA movement. These include pesticides, seed oils, raw milk, processed foods and farming methods.

The campaign uses social media posts to share information about these topics. At least six influencers have taken part in the campaign. Together, they have more than 2.6 million followers.

Some influencers say they joined because they wanted to help people understand food and farming better. Some posts show farmers explaining why they use pesticides and how they try to use them safely.

GAHA has also gained a large online audience. A campaign report said its posts had received 13.2 million views or impressions and more than 1.1 million engagements. The campaign has also received large amounts of support from food and farming groups. Some donors gave up to hundreds of thousands of dollars.

The MAHA movement has gained support among people from different political groups. A May 2026 KFF poll found that about four in 10 US adults supported the movement. The poll also found that many Americans want stronger rules for pesticides and chemical food additives.

Experts have different views about the campaign. Some say it can help people find useful facts about food. Others see it as an effort by the Industry to protect its image and avoid tougher rules.

The debate shows how social media is becoming an important part of the fight over food safety. Both industry groups and MAHA supporters are working to shape how Americans think about food and farming.